ACMP Global Member Webinar

Topic: Stakeholder Analysis as Viewed by Social Network Theory

Presenter: Edward Cook

Skill: Advanced. Register.

Description: Stakeholders can be viewed as a social network with all the influences and human interactions that would happen in any social network, like Facebook. I’ll describe how to analyze the network using a free plug-in tool for Excel called NodeXL. I’ll also describe the psychological impacts on a social network and how to manage them to help the network function well. All of this is based on the course I teach on analytics in the business school at the University of Richmond. This is one of the more popular class days because the tools are easy to learn but provide interesting often unexpected insights into human behavior!

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